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案例分享
Client
巴蕊花生｜⽤⼀球冰淇淋為⽣活挑戰提出call out牌
Design Scope
品牌識別系統設計、品牌識別應用設計、門市形象設計
Project Overview
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一句熟悉而深刻的叮嚀：「巴蕊哦！」這句來自媽媽的口頭禪，帶著關愛與鼓勵，陪伴我們在人生旅途中迎接挑戰、笑對變化。這份溫暖與力量成為了品牌的初衷——以冰淇淋的豐富層次與創新風味，來致敬每一位將⽣活不同挑戰華麗轉⾝成⼈⽣風景的⽢草⼈們！
A familiar and heartfelt reminder "巴蕊哦!" This phrase, often spoken by mom, carries love and encouragement, accompanying us on life's journey to embrace challenges and face change with a smile. This warmth and strength became the heart of the brand—celebrating those who gracefully transform life's challenges into beautiful landscapes through the rich layers and innovative flavors of Italian gelato.
Design Concept
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透過不規則的線條與手繪感，融入詼諧的元素，來反映巴蕊花生的自然隨性與對生活的樂觀態度，帶來輕鬆愉快、充滿趣味性的品牌個性。並加入各行各業的甘草人們來呈現輔助圖形，讓冰淇淋不僅是味蕾的享受，更是一種對生活的詮釋，⽤⼀球冰淇淋為⽣活挑戰提出call out牌，拾回游刃有餘的步調，展現在變化中依然保持自信、享受每一刻的從容，讓挑戰更添甜美。
The design incorporates irregular lines and a hand-drawn aesthetic, blending whimsical elements to reflect Barr'e Peanuts Gelato’s natural spontaneity and optimistic outlook on life. This creates a lighthearted and playful brand personality. The supporting illustrations depict people from various professions, emphasizing that gelato is not just a treat but also a reflection of life itself. With each scoop, it boldly embraces life's challenges, helping people regain their rhythm, navigate change with confidence, and savor every moment with ease, making every challenge a little sweeter.
Brand Colors
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以螢光綠作為突破與創新的象徵，如同一抹亮光，點燃對未知的探索與熱情，讓冰淇淋不只是甜點，更是一種顛覆想像的味覺冒險。搭配黑、灰、白色來構築出未來感與個性，為創新開啟更多空間，讓味覺與心靈一同踏上嶄新的旅程。
Neon green serves as a symbol of breakthrough and innovation—like a flash of light igniting curiosity and passion for the unknown, turning gelato into a bold and imaginative flavor adventure. Paired with black, gray, and white, it establishes a futuristic and distinctive aesthetic, opening up new possibilities for creativity and inviting both taste and spirit on an extraordinary journey.
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一句熟悉而深刻的叮嚀：「巴蕊哦！」這句來自媽媽的口頭禪，帶著關愛與鼓勵，陪伴我們在人生旅途中迎接挑戰、笑對變化。這份溫暖與力量成為了品牌的初衷——以冰淇淋的豐富層次與創新風味，來致敬每一位將⽣活不同挑戰華麗轉⾝成⼈⽣風景的⽢草⼈們！
A familiar and heartfelt reminder "巴蕊哦!" This phrase, often spoken by mom, carries love and encouragement, accompanying us on life's journey to embrace challenges and face change with a smile. This warmth and strength became the heart of the brand—celebrating those who gracefully transform life's challenges into beautiful landscapes through the rich layers and innovative flavors of Italian gelato.
Design Concept
-
透過不規則的線條與手繪感，融入詼諧的元素，來反映巴蕊花生的自然隨性與對生活的樂觀態度，帶來輕鬆愉快、充滿趣味性的品牌個性。並加入各行各業的甘草人們來呈現輔助圖形，讓冰淇淋不僅是味蕾的享受，更是一種對生活的詮釋，⽤⼀球冰淇淋為⽣活挑戰提出call out牌，拾回游刃有餘的步調，展現在變化中依然保持自信、享受每一刻的從容，讓挑戰更添甜美。
The design incorporates irregular lines and a hand-drawn aesthetic, blending whimsical elements to reflect Barr'e Peanuts Gelato’s natural spontaneity and optimistic outlook on life. This creates a lighthearted and playful brand personality. The supporting illustrations depict people from various professions, emphasizing that gelato is not just a treat but also a reflection of life itself. With each scoop, it boldly embraces life's challenges, helping people regain their rhythm, navigate change with confidence, and savor every moment with ease, making every challenge a little sweeter.
Brand Colors
-
以螢光綠作為突破與創新的象徵，如同一抹亮光，點燃對未知的探索與熱情，讓冰淇淋不只是甜點，更是一種顛覆想像的味覺冒險。搭配黑、灰、白色來構築出未來感與個性，為創新開啟更多空間，讓味覺與心靈一同踏上嶄新的旅程。
Neon green serves as a symbol of breakthrough and innovation—like a flash of light igniting curiosity and passion for the unknown, turning gelato into a bold and imaginative flavor adventure. Paired with black, gray, and white, it establishes a futuristic and distinctive aesthetic, opening up new possibilities for creativity and inviting both taste and spirit on an extraordinary journey.
