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案例分享
Client
佳星軒 Chia Hsing Hsuan｜享受爆米香的驚喜幸福美味
Design Scope
包裝設計、商業攝影、品牌應用物設計
Project Overview
努力不斷追求多元食尚文化的佳星軒，以「享受“爆”米香的驚喜幸福美味」為核心概念，營造驚喜不斷、飽滿香脆的感受，將追求傳統美味、技藝與創新的結合，透過視覺展現食物的純粹美味，創造味蕾的驚喜饗宴，讓幸褔滋味從心開始。
Design Concept
包裝設計透過「爆」米花獨有的感官魅力，創造爆米花製作過程中的瞬間張力，將米粒膨脹的瞬間、空氣振動的聲響、米香四溢的力道，以及咬下時的酥脆口感和味蕾觸發的驚喜融入包裝視覺中。
透過具有張力放射狀、爆炸震波的線條、煙霧彌漫的瞬間及米粒的劇烈膨脹，搭配熱情、充滿能量的紅與奢華精緻感的金，來呈現香脆與驚喜的完美結合，以凸顯產品的高端定位與節慶氛圍，讓爆米花成為味覺和視覺的雙重享受。
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Project Overview
Dedicated to pursuing a diverse food culture, Jiaxing Xuan emphasizes the core concept of "enjoying the delightful surprise of flavorful, crispy popcorn." The brand creates an experience of constant surprise and rich, crispy sensations, blending traditional culinary expertise with innovation. Through its visual identity, the design highlights the pure deliciousness of the food, crafting a surprising feast for the taste buds and spreading happiness that begins in the heart.
Design Concept
The packaging design captures the unique sensory appeal of popcorn, highlighting the dynamic tension during its creation. It integrates the moment when kernels expand, the resonating sound in the air, the force of the fragrant aroma, the crisp texture upon biting, and the joyful activation of taste buds into the visual presentation.
By employing radiating, tension-filled lines resembling explosive shockwaves, the ephemeral mist of expansion, and the dramatic inflation of kernels, the design conveys energy and vitality. Combined with passionate, vibrant red and luxurious gold, the packaging embodies the perfect fusion of crispiness and surprise. This approach enhances the premium positioning of the product and creates a festive atmosphere, making popcorn a delight for both the eyes and the palate.
努力不斷追求多元食尚文化的佳星軒，以「享受“爆”米香的驚喜幸福美味」為核心概念，營造驚喜不斷、飽滿香脆的感受，將追求傳統美味、技藝與創新的結合，透過視覺展現食物的純粹美味，創造味蕾的驚喜饗宴，讓幸褔滋味從心開始。
Design Concept
包裝設計透過「爆」米花獨有的感官魅力，創造爆米花製作過程中的瞬間張力，將米粒膨脹的瞬間、空氣振動的聲響、米香四溢的力道，以及咬下時的酥脆口感和味蕾觸發的驚喜融入包裝視覺中。
透過具有張力放射狀、爆炸震波的線條、煙霧彌漫的瞬間及米粒的劇烈膨脹，搭配熱情、充滿能量的紅與奢華精緻感的金，來呈現香脆與驚喜的完美結合，以凸顯產品的高端定位與節慶氛圍，讓爆米花成為味覺和視覺的雙重享受。
-
Project Overview
Dedicated to pursuing a diverse food culture, Jiaxing Xuan emphasizes the core concept of "enjoying the delightful surprise of flavorful, crispy popcorn." The brand creates an experience of constant surprise and rich, crispy sensations, blending traditional culinary expertise with innovation. Through its visual identity, the design highlights the pure deliciousness of the food, crafting a surprising feast for the taste buds and spreading happiness that begins in the heart.
Design Concept
The packaging design captures the unique sensory appeal of popcorn, highlighting the dynamic tension during its creation. It integrates the moment when kernels expand, the resonating sound in the air, the force of the fragrant aroma, the crisp texture upon biting, and the joyful activation of taste buds into the visual presentation.
By employing radiating, tension-filled lines resembling explosive shockwaves, the ephemeral mist of expansion, and the dramatic inflation of kernels, the design conveys energy and vitality. Combined with passionate, vibrant red and luxurious gold, the packaging embodies the perfect fusion of crispiness and surprise. This approach enhances the premium positioning of the product and creates a festive atmosphere, making popcorn a delight for both the eyes and the palate.
