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案例分享
Client
2023二水國際跑水節｜經典傳承歷史名，水圳三鐵任你行
Design Scope
品牌標誌、品牌識別、品牌設計、活動視覺設計
Project Overview
每年11月二水跑水節的儀式已經有三百多年的歷史，是祈求上蒼風調雨順、年年豐收的心意與儀式，舉辦於八堡圳是彰化最重要水利設施，也是台灣早期最大的埤圳工程，深深影響彰化平原的開發。視覺上取用部分跑水節慶典的活動元素如跑水感謝祭、拔河、鐵馬與馬拉松及重要景點『林先生廟』、特產之一『濁水米』等可代表跑水節的元素；希望透過每年的跑水活動，讓民眾感受先民開墾拓荒的辛勞，進而更能惜福、知福、感恩。
Design Concept
標誌的設計以水的古字為主體，結合「二」、「八」、「人」等字於 logo 中，代表跑水節因來自在地、外地的人們集結熱烈參與而意義非凡，並在造型上融入石笱的竹編特徵與水圳的意象，人們可以攜手團結、溯往源頭追憶、飲水思源，朝往發展的方向前行，讓標誌與當地文化產生更緊密的連結與呼應。
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Project Overview
The annual Ershui Water Running Festival has a history of over 300 years. It is a ritual that expresses the people’s prayers for good weather and abundant harvests. Held at Babao Canal, the most significant water management facility in Changhua and Taiwan’s largest early irrigation project, the festival has greatly influenced the development of the Changhua Plain. The visual design incorporates elements from the festival such as the Water Running Thanksgiving Ceremony, tug-of-war, cycling, marathons, and key landmarks like the Lin Sir Temple and local specialty “Zhuoshui Rice.” The festival aims to remind the public of the hardships faced by the early settlers and instill a sense of gratitude and appreciation for blessings through the annual event.
Design Concept
The logo is centered around the ancient character for "water," incorporating the characters for "two," "eight," and "people" into the design. This symbolizes the significance of the festival, which brings together local and non-local participants in celebration. The logo also integrates the bamboo weaving features of stone baskets and the imagery of irrigation channels. The design evokes a sense of unity, remembrance, and the cultural practice of acknowledging the source of blessings, creating a strong connection between the logo and the local culture.
每年11月二水跑水節的儀式已經有三百多年的歷史，是祈求上蒼風調雨順、年年豐收的心意與儀式，舉辦於八堡圳是彰化最重要水利設施，也是台灣早期最大的埤圳工程，深深影響彰化平原的開發。視覺上取用部分跑水節慶典的活動元素如跑水感謝祭、拔河、鐵馬與馬拉松及重要景點『林先生廟』、特產之一『濁水米』等可代表跑水節的元素；希望透過每年的跑水活動，讓民眾感受先民開墾拓荒的辛勞，進而更能惜福、知福、感恩。
Design Concept
標誌的設計以水的古字為主體，結合「二」、「八」、「人」等字於 logo 中，代表跑水節因來自在地、外地的人們集結熱烈參與而意義非凡，並在造型上融入石笱的竹編特徵與水圳的意象，人們可以攜手團結、溯往源頭追憶、飲水思源，朝往發展的方向前行，讓標誌與當地文化產生更緊密的連結與呼應。
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Project Overview
The annual Ershui Water Running Festival has a history of over 300 years. It is a ritual that expresses the people’s prayers for good weather and abundant harvests. Held at Babao Canal, the most significant water management facility in Changhua and Taiwan’s largest early irrigation project, the festival has greatly influenced the development of the Changhua Plain. The visual design incorporates elements from the festival such as the Water Running Thanksgiving Ceremony, tug-of-war, cycling, marathons, and key landmarks like the Lin Sir Temple and local specialty “Zhuoshui Rice.” The festival aims to remind the public of the hardships faced by the early settlers and instill a sense of gratitude and appreciation for blessings through the annual event.
Design Concept
The logo is centered around the ancient character for "water," incorporating the characters for "two," "eight," and "people" into the design. This symbolizes the significance of the festival, which brings together local and non-local participants in celebration. The logo also integrates the bamboo weaving features of stone baskets and the imagery of irrigation channels. The design evokes a sense of unity, remembrance, and the cultural practice of acknowledging the source of blessings, creating a strong connection between the logo and the local culture.
