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案例分享
Client
想想咖哩 Enjoy Curry｜傳遞溫暖親近情感，在滿⾜中享受
Design Scope
品牌識別系統設計、品牌識別應用設計、門市形象設計
Project Overview
傳遞溫暖親近情感，在滿⾜中享受。
想想咖哩藉由孩童運⽤塗鴉來創造⽣活中的樂趣，透過沒有框架、孩童塗鴉感的標準字設計來創造品牌的親切、沒有距離感，並融合IP⾓⾊熊愛哩的特徵，讓整體標誌與櫃位視覺有很好的呼應。
Design Concept
標誌設計上以IP⾓⾊熊愛哩吃得滿 臉都是咖哩的狀態下呈現，透過乾淨的⽩⾊耳朵來象徵咖哩與飯之間的視覺意象。
品牌⾊彩選⽤活潑陽光的黃⾊及咖哩⾊來呈現咖哩的溫和及溫暖，也象徵孩童在創作的過程中的活⼒及豐富創造。
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Project Overview
Convey warmth and a sense of closeness, enjoying satisfaction in the process.
Imagine curry bringing joy to life through children’s doodles, creating a playful and unrestricted vibe. The brand’s logotype design adopts a childlike, free-spirited doodle style to establish an approachable and relatable identity. Incorporating the characteristics of the IP character, "Bear Ellie," the overall logo harmoniously aligns with the visual identity of the storefront and displays.
Design Concept
The logo design features the IP character "Bear Ellie" enjoying curry, with its face covered in curry to convey the playful moment.
Clean white ears are used to symbolize the visual connection between curry and rice. The brand's color palette adopts vibrant and sunny yellow along with curry tones to represent the warmth and gentleness of curry, while also symbolizing the energy and creativity of children during the process of creation.
傳遞溫暖親近情感，在滿⾜中享受。
想想咖哩藉由孩童運⽤塗鴉來創造⽣活中的樂趣，透過沒有框架、孩童塗鴉感的標準字設計來創造品牌的親切、沒有距離感，並融合IP⾓⾊熊愛哩的特徵，讓整體標誌與櫃位視覺有很好的呼應。
Design Concept
標誌設計上以IP⾓⾊熊愛哩吃得滿 臉都是咖哩的狀態下呈現，透過乾淨的⽩⾊耳朵來象徵咖哩與飯之間的視覺意象。
品牌⾊彩選⽤活潑陽光的黃⾊及咖哩⾊來呈現咖哩的溫和及溫暖，也象徵孩童在創作的過程中的活⼒及豐富創造。
-
Project Overview
Convey warmth and a sense of closeness, enjoying satisfaction in the process.
Imagine curry bringing joy to life through children’s doodles, creating a playful and unrestricted vibe. The brand’s logotype design adopts a childlike, free-spirited doodle style to establish an approachable and relatable identity. Incorporating the characteristics of the IP character, "Bear Ellie," the overall logo harmoniously aligns with the visual identity of the storefront and displays.
Design Concept
The logo design features the IP character "Bear Ellie" enjoying curry, with its face covered in curry to convey the playful moment.
Clean white ears are used to symbolize the visual connection between curry and rice. The brand's color palette adopts vibrant and sunny yellow along with curry tones to represent the warmth and gentleness of curry, while also symbolizing the energy and creativity of children during the process of creation.
