SCROLL
project
案例分享
Client
島嶼茶鄉｜讓日常成為亮點
Design Scope
品牌建構、品牌定位、品牌標誌、企業識別、CIS設計、品牌識別、品牌應用物設計
Project Overview
讓日常也能成為口味的亮點
FORMOSA AROMA島嶼茶鄉，即將開設在美國，由台灣的年輕創業家創造。作為推廣臺式茶飲特色為主的飲料店，不只是販賣飲料更是傳遞台灣的美好,讓不熟悉台灣文化的族群能夠多認識我們之外，也能夠把我們平凡、日常、美好的口味讓更多人熟知。品牌識別的表現同樣以獨特而又有精緻復古的風格為顧客創造出尊爵的感受，讓來到島嶼茶鄉的顧客同樣的也能體驗到一致性的品牌個性。
有物設計團隊透過品牌識別系統的規劃，打造屬於FORMOSA AROMA的視覺語彙，提升視覺層面的價格感知外，將體驗台灣古早口味飲品的接觸點，與美國當地環境氛圍以welcome to my home打包成一段台灣時代口味探索的尊爵之旅，讓顧客不僅從視覺亦同時透過良好的臺式茶飲體驗留下美好的紀念，達到更高層次的品牌價值傳遞。
Design Concept
有物設計將窗花的特徵表現在logo的造型上，結合富有台灣元素的梅花，陽光普照氣溫和煦，台灣良好的自然環境造就了台灣優質的「島嶼茶香」。利用有襯線字體的架構，帶出文字的溫度感，把島嶼的意象還有茶葉的形狀融入至筆畫中，表現出古典美的氛圍。
-
Project Overview
Bringing everyday moments to life through flavors
FORMOSA AROMA, an island tea shop, is about to open in the United States, founded by a young entrepreneur from Taiwan. As a beverage shop promoting Taiwanese-style tea, it is not only about selling drinks but also about sharing the beauty of Taiwan. It aims to introduce Taiwanese culture to those unfamiliar with it and make our everyday, ordinary, yet delightful flavors known to more people. The brand’s identity is crafted to create a distinguished, refined, and vintage-style experience, allowing customers who visit FORMOSA AROMA to feel a consistent and luxurious brand personality.
The Yowu design team has crafted a unique visual identity system for FORMOSA AROMA, enhancing the perceived value of the brand. It turns the experience of tasting Taiwan’s traditional flavors into an elegant journey of cultural exploration, bundled with the welcoming ambiance of the local environment in the U.S. Under the concept of "Welcome to my home," customers not only enjoy the tea visually but also through a delightful Taiwanese tea-drinking experience, leaving lasting memories and elevating the overall brand value.
Design Concept
Yowu Design has incorporated the distinctive features of traditional window grilles into the logo, combined with Taiwan’s iconic plum blossom. The warm sunshine and mild climate of Taiwan have contributed to the high-quality "island tea aroma" that Taiwan is known for. The serif typeface structure adds warmth to the text, blending elements of the island and tea leaf shapes into the strokes, creating a classical aesthetic atmosphere.
讓日常也能成為口味的亮點
FORMOSA AROMA島嶼茶鄉，即將開設在美國，由台灣的年輕創業家創造。作為推廣臺式茶飲特色為主的飲料店，不只是販賣飲料更是傳遞台灣的美好,讓不熟悉台灣文化的族群能夠多認識我們之外，也能夠把我們平凡、日常、美好的口味讓更多人熟知。品牌識別的表現同樣以獨特而又有精緻復古的風格為顧客創造出尊爵的感受，讓來到島嶼茶鄉的顧客同樣的也能體驗到一致性的品牌個性。
有物設計團隊透過品牌識別系統的規劃，打造屬於FORMOSA AROMA的視覺語彙，提升視覺層面的價格感知外，將體驗台灣古早口味飲品的接觸點，與美國當地環境氛圍以welcome to my home打包成一段台灣時代口味探索的尊爵之旅，讓顧客不僅從視覺亦同時透過良好的臺式茶飲體驗留下美好的紀念，達到更高層次的品牌價值傳遞。
Design Concept
有物設計將窗花的特徵表現在logo的造型上，結合富有台灣元素的梅花，陽光普照氣溫和煦，台灣良好的自然環境造就了台灣優質的「島嶼茶香」。利用有襯線字體的架構，帶出文字的溫度感，把島嶼的意象還有茶葉的形狀融入至筆畫中，表現出古典美的氛圍。
-
Project Overview
Bringing everyday moments to life through flavors
FORMOSA AROMA, an island tea shop, is about to open in the United States, founded by a young entrepreneur from Taiwan. As a beverage shop promoting Taiwanese-style tea, it is not only about selling drinks but also about sharing the beauty of Taiwan. It aims to introduce Taiwanese culture to those unfamiliar with it and make our everyday, ordinary, yet delightful flavors known to more people. The brand’s identity is crafted to create a distinguished, refined, and vintage-style experience, allowing customers who visit FORMOSA AROMA to feel a consistent and luxurious brand personality.
The Yowu design team has crafted a unique visual identity system for FORMOSA AROMA, enhancing the perceived value of the brand. It turns the experience of tasting Taiwan’s traditional flavors into an elegant journey of cultural exploration, bundled with the welcoming ambiance of the local environment in the U.S. Under the concept of "Welcome to my home," customers not only enjoy the tea visually but also through a delightful Taiwanese tea-drinking experience, leaving lasting memories and elevating the overall brand value.
Design Concept
Yowu Design has incorporated the distinctive features of traditional window grilles into the logo, combined with Taiwan’s iconic plum blossom. The warm sunshine and mild climate of Taiwan have contributed to the high-quality "island tea aroma" that Taiwan is known for. The serif typeface structure adds warmth to the text, blending elements of the island and tea leaf shapes into the strokes, creating a classical aesthetic atmosphere.
