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案例分享
Client
木協台灣檜木坊｜渾然天成的淬鍊，肌膚與草本優雅起舞
Design Scope
品牌設計、包裝設計、型錄設計
Project Overview
『渾然天成的淬鍊，肌膚與草本優雅起舞。』
木協家具行成立於1976年，是一家擁有四十年創作歷史的台灣檜木坊，以台灣檜木及台灣原生種木材為主。透過展現淬鍊草本的本質切入，利用天然植物的拓印圖像，立體且真實的輪廓刻畫在紙上的過程，傳遞品牌對於自然友善及淬鍊天然的用心形象。
台灣檜木珍貴，品牌主理人希望前來的遊客能對台灣檜木有更深刻認識及了解，因此另建立倉庫有更好的保存環境，為前來的遊客能看到真正的台灣檜木的樹種，亦於木協園區裡細心栽種需1300Ｍ海拔以上才可生長的台灣檜木。
Design Concept
設計上運用潔淨俐落的文字排版，以輕柔、不飽和的色彩搭配消光銀面的材質，營造品牌純淨優雅的產品個性，並帶入草本拓印的視覺圖形，彷彿沐浴在森林間串出的陽光下，使人沈浸在自然草本的呵護之間，滋養修復一身疲憊。
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Project Overview
"The art of refinement, where skin and botanicals dance in elegance."
Founded in 1976, Mu Xie Furniture is a Taiwanese cypress wood workshop with a rich 40-year history, specializing in Taiwan’s cypress and native wood species. By focusing on the essence of refined botanicals, the brand uses natural plant impressions to create detailed, three-dimensional contours imprinted on paper, conveying its dedication to natural, eco-friendly craftsmanship.
Taiwanese cypress is precious, and the brand’s founder aims to provide visitors with a deeper understanding and appreciation of this unique wood. A dedicated storage facility was established to ensure the optimal preservation of Taiwanese cypress species, and within the Mu Xie grounds, they carefully cultivate Taiwanese cypress trees, which only grow at elevations above 1300 meters.
Design Concept
The design employs clean and sleek typography, paired with soft, unsaturated colors and a matte silver finish to create a pure and elegant product identity. Botanical imprint visuals are incorporated, evoking the feeling of sunlight filtering through a forest canopy, immersing one in the soothing embrace of nature’s botanicals, nourishing and rejuvenating the weary soul.
『渾然天成的淬鍊，肌膚與草本優雅起舞。』
木協家具行成立於1976年，是一家擁有四十年創作歷史的台灣檜木坊，以台灣檜木及台灣原生種木材為主。透過展現淬鍊草本的本質切入，利用天然植物的拓印圖像，立體且真實的輪廓刻畫在紙上的過程，傳遞品牌對於自然友善及淬鍊天然的用心形象。
台灣檜木珍貴，品牌主理人希望前來的遊客能對台灣檜木有更深刻認識及了解，因此另建立倉庫有更好的保存環境，為前來的遊客能看到真正的台灣檜木的樹種，亦於木協園區裡細心栽種需1300Ｍ海拔以上才可生長的台灣檜木。
Design Concept
設計上運用潔淨俐落的文字排版，以輕柔、不飽和的色彩搭配消光銀面的材質，營造品牌純淨優雅的產品個性，並帶入草本拓印的視覺圖形，彷彿沐浴在森林間串出的陽光下，使人沈浸在自然草本的呵護之間，滋養修復一身疲憊。
-
Project Overview
"The art of refinement, where skin and botanicals dance in elegance."
Founded in 1976, Mu Xie Furniture is a Taiwanese cypress wood workshop with a rich 40-year history, specializing in Taiwan’s cypress and native wood species. By focusing on the essence of refined botanicals, the brand uses natural plant impressions to create detailed, three-dimensional contours imprinted on paper, conveying its dedication to natural, eco-friendly craftsmanship.
Taiwanese cypress is precious, and the brand’s founder aims to provide visitors with a deeper understanding and appreciation of this unique wood. A dedicated storage facility was established to ensure the optimal preservation of Taiwanese cypress species, and within the Mu Xie grounds, they carefully cultivate Taiwanese cypress trees, which only grow at elevations above 1300 meters.
Design Concept
The design employs clean and sleek typography, paired with soft, unsaturated colors and a matte silver finish to create a pure and elegant product identity. Botanical imprint visuals are incorporated, evoking the feeling of sunlight filtering through a forest canopy, immersing one in the soothing embrace of nature’s botanicals, nourishing and rejuvenating the weary soul.
