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project
案例分享
Client
構享家 LIJOY｜創造生活驚喜的構享玩家
Design Scope
品牌建構、品牌定位、品牌命名、品牌設計
ROJECT OVERVIEW
構享家擁有豐富的傢俱製造經驗，有物以 LIJOY 命名，並以 LIVE IN JOY 作為品牌標語，期許推出的產品都能陪伴消費者享受生活的樂趣，透過品牌的建立，將多年製造經驗累積的想法昇華，以更貼近大眾的身分，傳遞出其不僅是專業的傢俱生產者，更是具有十足創意且活潑多元的驚喜製造者！
以「創造生活驚喜的構享玩家」為核心概念進行品牌規劃，將字母 i 上下顛倒轉變成驚嘆號，象徵品牌透過創意巧思製造出令人驚艷的傢俱，品牌標誌以簡約現代的俐落造型呈現，品牌色彩以深藍色為主色傳遞穩重專業的感受，並以創意綠、穩定藍、驚喜黃與創新紅等輔助色搭配標誌字母成為品牌輔助圖形，以活潑輕鬆的角度，切入當代生活對於空間規劃所追求的靈活性與多元性！
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PROJECT OVERVIEW
With extensive experience in furniture manufacturing, Have Creative named the brand "LIJOY," derived from the slogan "LIVE IN JOY." The aim is for every product to accompany consumers in enjoying the pleasures of life. Through the creation of this brand, the ideas accumulated over years of manufacturing experience are elevated, allowing LIJOY to present itself not only as a professional furniture producer but also as a creative and dynamic maker of delightful surprises!
DESIGN CONCEPT
The core concept of the brand revolves around being "the playful creators of life’s surprises." The letter “i” is flipped upside down to form an exclamation mark, symbolizing the brand’s ability to craft impressive and creative furniture. The logo features a clean, modern design, with deep blue as the primary color to convey a sense of reliability and professionalism. Complementary colors like creative green, stable blue, surprise yellow, and innovative red are integrated into the logo’s typography, reflecting a playful and relaxed approach to modern living. This design highlights the brand's commitment to flexibility and diversity in contemporary space planning.
構享家擁有豐富的傢俱製造經驗，有物以 LIJOY 命名，並以 LIVE IN JOY 作為品牌標語，期許推出的產品都能陪伴消費者享受生活的樂趣，透過品牌的建立，將多年製造經驗累積的想法昇華，以更貼近大眾的身分，傳遞出其不僅是專業的傢俱生產者，更是具有十足創意且活潑多元的驚喜製造者！
DESIGN CONCEPT
以「創造生活驚喜的構享玩家」為核心概念進行品牌規劃，將字母 i 上下顛倒轉變成驚嘆號，象徵品牌透過創意巧思製造出令人驚艷的傢俱，品牌標誌以簡約現代的俐落造型呈現，品牌色彩以深藍色為主色傳遞穩重專業的感受，並以創意綠、穩定藍、驚喜黃與創新紅等輔助色搭配標誌字母成為品牌輔助圖形，以活潑輕鬆的角度，切入當代生活對於空間規劃所追求的靈活性與多元性！
-
PROJECT OVERVIEW
With extensive experience in furniture manufacturing, Have Creative named the brand "LIJOY," derived from the slogan "LIVE IN JOY." The aim is for every product to accompany consumers in enjoying the pleasures of life. Through the creation of this brand, the ideas accumulated over years of manufacturing experience are elevated, allowing LIJOY to present itself not only as a professional furniture producer but also as a creative and dynamic maker of delightful surprises!
DESIGN CONCEPT
The core concept of the brand revolves around being "the playful creators of life’s surprises." The letter “i” is flipped upside down to form an exclamation mark, symbolizing the brand’s ability to craft impressive and creative furniture. The logo features a clean, modern design, with deep blue as the primary color to convey a sense of reliability and professionalism. Complementary colors like creative green, stable blue, surprise yellow, and innovative red are integrated into the logo’s typography, reflecting a playful and relaxed approach to modern living. This design highlights the brand's commitment to flexibility and diversity in contemporary space planning.
