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project
案例分享
Client
媽祖祈福文化節｜溫暖勾勒信仰與人情
Design Scope
主視覺設計、品牌應用物設計
PROJECT OVERVIEW
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彰化縣政府為表現彰化縣媽祖信仰的特色，於民國96年開始籌備並整合縣內最具規模及特色之媽祖廟，ㄧ同舉辦聯合繞境祈福活動，民國97年首次舉辦，由王功福海宮擔任爐主工作，活動非常成功，獲得各界熱烈迴響。為繼續創新精進，將繞境方式轉型為彰化縣媽祖祈福文化節，以發揚在地特色，帶動地方繁榮，讓民眾熟悉在地文化，創造更大效益。
To highlight Changhua County’s unique Mazu belief, the county government launched a united pilgrimage event in 2007, with the first held in 2008 by Wanggong Fuhai Temple. Its success led to the transformation into the Changhua County Mazu Blessing Cultural Festival, promoting local traditions, boosting regional prosperity, and enhancing cultural awareness.
DESIGN CONCEPT
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媽祖祈福文化節主視覺設計以溫暖人情味為核心，運用手繪筆觸的插畫風格展現傳統信仰與民俗文化。畫面呈現熱鬧的宮廟場景，結合抬轎遶境、炮竹煙火等元素，展現敬天祈福的氛圍。配色採用暖色調，如金黃、橘紅與柔和米色，象徵祥和與祝福，營造熱鬧溫馨的視覺感受。設計強調文化的傳承與凝聚力，透過生動的筆觸表現節慶的喜悅與信仰的虔誠，展現媽祖文化的深厚底蘊與人文精神。
The visual design of the Mazu Blessing Cultural Festival emphasizes warmth and tradition with a hand-drawn style. Featuring a lively temple scene with sedan chair processions and fireworks, it creates a festive and spiritual atmosphere. Warm tones like gold, orange, and beige symbolize harmony and prosperity. The design highlights cultural heritage and unity, capturing the festival’s joy and devotion through expressive brushstrokes.
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彰化縣政府為表現彰化縣媽祖信仰的特色，於民國96年開始籌備並整合縣內最具規模及特色之媽祖廟，ㄧ同舉辦聯合繞境祈福活動，民國97年首次舉辦，由王功福海宮擔任爐主工作，活動非常成功，獲得各界熱烈迴響。為繼續創新精進，將繞境方式轉型為彰化縣媽祖祈福文化節，以發揚在地特色，帶動地方繁榮，讓民眾熟悉在地文化，創造更大效益。
To highlight Changhua County’s unique Mazu belief, the county government launched a united pilgrimage event in 2007, with the first held in 2008 by Wanggong Fuhai Temple. Its success led to the transformation into the Changhua County Mazu Blessing Cultural Festival, promoting local traditions, boosting regional prosperity, and enhancing cultural awareness.
DESIGN CONCEPT
-
媽祖祈福文化節主視覺設計以溫暖人情味為核心，運用手繪筆觸的插畫風格展現傳統信仰與民俗文化。畫面呈現熱鬧的宮廟場景，結合抬轎遶境、炮竹煙火等元素，展現敬天祈福的氛圍。配色採用暖色調，如金黃、橘紅與柔和米色，象徵祥和與祝福，營造熱鬧溫馨的視覺感受。設計強調文化的傳承與凝聚力，透過生動的筆觸表現節慶的喜悅與信仰的虔誠，展現媽祖文化的深厚底蘊與人文精神。
The visual design of the Mazu Blessing Cultural Festival emphasizes warmth and tradition with a hand-drawn style. Featuring a lively temple scene with sedan chair processions and fireworks, it creates a festive and spiritual atmosphere. Warm tones like gold, orange, and beige symbolize harmony and prosperity. The design highlights cultural heritage and unity, capturing the festival’s joy and devotion through expressive brushstrokes.
