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案例分享
Client
國立成功大學 職能治療學系｜培育職能治療專才
Design Scope
品牌再造、品牌定位、品牌設計、品牌識別、品牌應用物設計
Project Overview
「培養卓越的職能治療專業人才」是國立成功大學職能治療學系的重要目標，以服務於社會之醫療需求，及貢獻於科學之研究發展。在審視過往的視覺中，我們發現無法有效地傳遞核心價值，因此進行系徽識別的統整優化，打造出新的視覺印象。希望這樣能夠更好地傳達職能治療對於社會責任之實踐，並引起更多人對此領域的關注，並延伸於未來的社區服務中，帶動職能治療臨床技術的改善，也使得病患可接受到高水準的職能治療服務。
Design Concept
圖像重心從核心原點出發，向外環環相扣，延伸出圓融、完整的包覆設計，象徵系所間的向心力更加凝聚，並共同朝著國際接軌與交流的目標邁進。明亮的黃色圓點則在整體視覺中閃耀跳躍，隱喻著往上引導的驅動力，傳達出突破、創新的核心價值。
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Project Overview
"Developing exceptional occupational therapy professionals" is a key goal of the Department of Occupational Therapy, NCKU. The program is dedicated to meeting society’s healthcare needs and contributing to scientific research and development. Upon reviewing the previous visual identity, we found it lacked the ability to effectively convey our core values. Therefore, we undertook an optimization of the departmental emblem to create a new visual impression. This aims to better communicate occupational therapy’s role in fulfilling social responsibility, raise awareness of this field, and extend its impact on future community services, driving improvements in clinical techniques and ensuring patients receive high-quality occupational therapy services.
Design Concept
The focal point of the image begins from a central core, expanding outward in interlocking circles, symbolizing the increasing cohesion within the department as it moves toward international engagement and collaboration. A bright yellow dot shines vibrantly within the design, metaphorically representing upward momentum and driving force, conveying the core values of breakthrough and innovation.
「培養卓越的職能治療專業人才」是國立成功大學職能治療學系的重要目標，以服務於社會之醫療需求，及貢獻於科學之研究發展。在審視過往的視覺中，我們發現無法有效地傳遞核心價值，因此進行系徽識別的統整優化，打造出新的視覺印象。希望這樣能夠更好地傳達職能治療對於社會責任之實踐，並引起更多人對此領域的關注，並延伸於未來的社區服務中，帶動職能治療臨床技術的改善，也使得病患可接受到高水準的職能治療服務。
Design Concept
圖像重心從核心原點出發，向外環環相扣，延伸出圓融、完整的包覆設計，象徵系所間的向心力更加凝聚，並共同朝著國際接軌與交流的目標邁進。明亮的黃色圓點則在整體視覺中閃耀跳躍，隱喻著往上引導的驅動力，傳達出突破、創新的核心價值。
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Project Overview
"Developing exceptional occupational therapy professionals" is a key goal of the Department of Occupational Therapy, NCKU. The program is dedicated to meeting society’s healthcare needs and contributing to scientific research and development. Upon reviewing the previous visual identity, we found it lacked the ability to effectively convey our core values. Therefore, we undertook an optimization of the departmental emblem to create a new visual impression. This aims to better communicate occupational therapy’s role in fulfilling social responsibility, raise awareness of this field, and extend its impact on future community services, driving improvements in clinical techniques and ensuring patients receive high-quality occupational therapy services.
Design Concept
The focal point of the image begins from a central core, expanding outward in interlocking circles, symbolizing the increasing cohesion within the department as it moves toward international engagement and collaboration. A bright yellow dot shines vibrantly within the design, metaphorically representing upward momentum and driving force, conveying the core values of breakthrough and innovation.
