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案例分享
Client
惜 Sioh｜為每個家庭融合科技的生活樣態
Design Scope
品牌建構、品牌定位、品牌設計、包裝設計
Project Overview
後裝市場智慧家庭台灣第一品牌
「SIOH」來自「惜」的台語發音，象徵對家人深切的關懷與呵護。品牌建立的初衷，正是希望為重視、疼惜的家人們，帶來更舒適、更便捷的智慧家庭生活體驗。品牌名稱中的「,」代表著未完待續的關係，象徵品牌與消費者之間長久持續的連結。
SIOH,深知每一個家居的「不便利」都源自對於家的細膩關懷，因此致力於提供智能的解決方案，透過SIOH,創意的『靈感提案』與精心打造的『智慧家居產品』，讓每個家庭能輕鬆融合科技所帶來的幸福感受，用有更美好的生活。
Design Concept
以“SPACE 空間 ”與“HOME 家 ”組合成的抽象造型，代表 SIOH 品牌想傳遞的“COMMINICATE 交流 ”的概念。
由點出發擴展至代表家代表的抽象空間，即為 SIOH 品牌想傳遞的，帶給消費者各式美好產品的體驗。
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Project Overview
The No. 1 Smart Home Brand in Taiwan’s Aftermarket
SIOH, is derived from the Taiwanese word for “cherish” symbolizing deep care and protection for family. The brand was founded with the hope of providing a more comfortable and convenient smart home experience for those who value and cherish their loved ones. The comma (",") in the brand name represents an ongoing relationship, symbolizing the long-lasting connection between the brand and its consumers.
SIOH, understands that every inconvenience in the home stems from a deep care for the household. As such, the brand is committed to offering intelligent solutions. Through SIOH,'s innovative "Inspiration Proposals" and thoughtfully designed smart home products, every family can seamlessly integrate the joy and comfort that technology brings, creating a better living experience.
Design Concept
The combination of "SPACE" and "HOME" forms an abstract shape that represents SIOH,’s concept of "COMMUNICATE." Starting from a point and expanding into an abstract space that symbolizes the home, this design conveys SIOH,’s mission to offer consumers a variety of delightful product experiences.
後裝市場智慧家庭台灣第一品牌
「SIOH」來自「惜」的台語發音，象徵對家人深切的關懷與呵護。品牌建立的初衷，正是希望為重視、疼惜的家人們，帶來更舒適、更便捷的智慧家庭生活體驗。品牌名稱中的「,」代表著未完待續的關係，象徵品牌與消費者之間長久持續的連結。
SIOH,深知每一個家居的「不便利」都源自對於家的細膩關懷，因此致力於提供智能的解決方案，透過SIOH,創意的『靈感提案』與精心打造的『智慧家居產品』，讓每個家庭能輕鬆融合科技所帶來的幸福感受，用有更美好的生活。
Design Concept
以“SPACE 空間 ”與“HOME 家 ”組合成的抽象造型，代表 SIOH 品牌想傳遞的“COMMINICATE 交流 ”的概念。
由點出發擴展至代表家代表的抽象空間，即為 SIOH 品牌想傳遞的，帶給消費者各式美好產品的體驗。
-
Project Overview
The No. 1 Smart Home Brand in Taiwan’s Aftermarket
SIOH, is derived from the Taiwanese word for “cherish” symbolizing deep care and protection for family. The brand was founded with the hope of providing a more comfortable and convenient smart home experience for those who value and cherish their loved ones. The comma (",") in the brand name represents an ongoing relationship, symbolizing the long-lasting connection between the brand and its consumers.
SIOH, understands that every inconvenience in the home stems from a deep care for the household. As such, the brand is committed to offering intelligent solutions. Through SIOH,'s innovative "Inspiration Proposals" and thoughtfully designed smart home products, every family can seamlessly integrate the joy and comfort that technology brings, creating a better living experience.
Design Concept
The combination of "SPACE" and "HOME" forms an abstract shape that represents SIOH,’s concept of "COMMUNICATE." Starting from a point and expanding into an abstract space that symbolizes the home, this design conveys SIOH,’s mission to offer consumers a variety of delightful product experiences.
