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project
案例分享
Client
盛煎｜手感鍋貼的專家
Design Scope
品牌建構、品牌定位、品牌命名、品牌設計、品牌標誌、企業識別、CIS設計、品牌識別、品牌策略、門市形象設計、商業攝影
Project Overview
生命最簡單的事就是 ：「好好吃一頓飽餐」。
對盛煎而言，每個人的每一頓都很重要，無論用餐時間長短，無論與誰共享餐點，無論在那裡用餐。 有物設計將盛煎的品牌定位打造成『手感鍋貼的專家』，用"最豐盛的心意"，讓人們吃到"最飽足的鍋貼"，透過美善的心意與餡飽現煎的服務，來傳遞品牌核心所要表達的『豐盛』與『溫度』，展現出『為每個努力的人溫熱生活』的品牌承諾，讓每個在生活裡努力的人們知道自己是值得的。
Logo Concept
以簡鍊色塊呈現「水餃」、「鍋貼」形象，創造大器視覺感受，並以活潑、跳色的色彩配置，增添整體視覺趣味感，溫暖亮眼的橘色豐富「溫度」的核心精神，亦增強品牌的識別性。襯線標準字設計，塑造真誠、質樸感受，以此設計概念延伸至室內空間設計，豐富視覺意象帶出層次體驗。
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Project Overview
The simplest thing in life is to "enjoy a hearty meal."
For Cheng Chien, every meal is important, no matter how long it lasts, who you share it with, or where you dine. Zero Design has positioned Cheng Chien as the "Handcrafted Dumpling Expert," offering the most heartfelt dumplings to ensure everyone enjoys a truly filling meal. With care and freshly pan-fried dumplings filled to the brim, the brand conveys its core values of abundance and warmth.
Cheng Chien embodies a promise to "bring warmth to the lives of those who work hard," reminding every individual striving in life that they are worthy of a fulfilling experience.
Logo Concept
Using lively and contrasting colors, we can represent the imagery of "dumplings" and "potstickers" with simple color blocks. The warm orange color highlights the core spirit. Employing serif standard font design creates a sincere and rustic feel, extending this design concept to interior spaces to enrich visual imagery and provide a multi-dimensional experience. The overall design enhances brand recognition, offering a warm and vibrant visual appeal.
生命最簡單的事就是 ：「好好吃一頓飽餐」。
對盛煎而言，每個人的每一頓都很重要，無論用餐時間長短，無論與誰共享餐點，無論在那裡用餐。 有物設計將盛煎的品牌定位打造成『手感鍋貼的專家』，用"最豐盛的心意"，讓人們吃到"最飽足的鍋貼"，透過美善的心意與餡飽現煎的服務，來傳遞品牌核心所要表達的『豐盛』與『溫度』，展現出『為每個努力的人溫熱生活』的品牌承諾，讓每個在生活裡努力的人們知道自己是值得的。
Logo Concept
以簡鍊色塊呈現「水餃」、「鍋貼」形象，創造大器視覺感受，並以活潑、跳色的色彩配置，增添整體視覺趣味感，溫暖亮眼的橘色豐富「溫度」的核心精神，亦增強品牌的識別性。襯線標準字設計，塑造真誠、質樸感受，以此設計概念延伸至室內空間設計，豐富視覺意象帶出層次體驗。
-
Project Overview
The simplest thing in life is to "enjoy a hearty meal."
For Cheng Chien, every meal is important, no matter how long it lasts, who you share it with, or where you dine. Zero Design has positioned Cheng Chien as the "Handcrafted Dumpling Expert," offering the most heartfelt dumplings to ensure everyone enjoys a truly filling meal. With care and freshly pan-fried dumplings filled to the brim, the brand conveys its core values of abundance and warmth.
Cheng Chien embodies a promise to "bring warmth to the lives of those who work hard," reminding every individual striving in life that they are worthy of a fulfilling experience.
Logo Concept
Using lively and contrasting colors, we can represent the imagery of "dumplings" and "potstickers" with simple color blocks. The warm orange color highlights the core spirit. Employing serif standard font design creates a sincere and rustic feel, extending this design concept to interior spaces to enrich visual imagery and provide a multi-dimensional experience. The overall design enhances brand recognition, offering a warm and vibrant visual appeal.
