project
案例分享
Client
富利怡和置業 Fulih Realty|深耕中台灣不動產標售菁英團隊
Design Scope
品牌建構、品牌定位、品牌設計、企業識別
Project Overview
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富利怡和,一直以來致力於深耕中台灣房地產市場,擁有最全面的專業經理人、估價師 、法律顧問與堪輿服務團隊,迅速提供全方位的評估系統與報告,針對個別項目制訂專屬的計畫與策略,以最可靠的團隊為不動產創造最大的價值。
集團累積豐厚的人脈資源、經驗與多元管道,為房地資產提供準確且富有策略的估價與標售規劃,不追求廣泛的客戶,而是集中資源提供每一位客戶最極致的服務,以最短的時間,創造最大效益。
Fulih has been committed to deeply cultivating the real estate market in Central Taiwan. It has the most comprehensive team of professional managers, appraisers, legal and consultants, and survey services. It quickly provides a full range of evaluation systems and reports, and formulates exclusive projects for individual projects. Planning and strategy to create maximum value for real estate with the most reliable team.
The group has accumulated rich human resources, experience and multiple channels to provide accurate and strategic valuation and auction planning for real estate assets. It does not pursue a wide range of customers, but concentrates resources to provide each customer with the most extreme service. Create maximum benefits in the shortest time
Design Concept
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以「尊榮」「專屬」「專業」「高端」「高效」「完善」六大關鍵個性塑造品牌,並以「深耕在地人脈的資產管理菁英團隊」為核心概念進行識別設計,搭配古典優雅的標誌造型與沈穩簡練的色彩規劃,傳達富利怡和為高價房產市場提供頂級服務的品牌形象。
The brand is built with personalities of "honor", "exclusive", "professional", "high-end", "efficient" and "perfect". The classic logo shape and concise color planning conveys the brand image of Fulih as providing top level services for the real estate market.