project

案例分享

Client

髮魂HCR 絲活樂爾|你的專屬每日美髮照護專家

Design Scope

品牌識別系統設計、品牌識別應用設計、包裝設計、商業攝影

PROJECT OVERVIEW
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Hair Carer
你的專屬每日美髮照護專家
每日足夠份量的生物素精準補充頭皮與髮絲的營養,HCR帶給你由內而外的美麗支援。
增添GABA助眠成份讓你從此好眠更無憂。從營養科學X神經科學,雙管齊下從根源解決壓力型掉髮困擾。
深耕美業25年,為你提供線下專業美學顧問服務,全方位支援你的美,讓你自信更無限。

Hair Carer
Your Personal Daily Hair Care Expert
Precisely supplementing your scalp and hair with the right amount of biotin every day, HCR provides you with beauty support from the inside out.
Enhanced with GABA for better sleep, helping you rest worry-free. Combining nutritional science and neuroscience, we tackle stress-related hair loss at its root.
With 25 years of expertise in the beauty industry, we offer professional offline aesthetic consultation services, providing comprehensive support for your beauty—so you can shine with confidence, limitless and unstoppable.


DESIGN CONCEPT
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英文標準字以典雅古羅馬字體為架構,並運用層理分明的沈積岩作為品牌概念發想,岩石經歷河川、風蝕的洗禮,有著穩固、安定、平衡的個性,雕磨出滑順柔美的層理,如同健康髮絲紋理般,再將其元素延伸出舒展的品牌個性。

中文標準字以黑體融合英文標準字的柔順轉角及筆畫尾端的細節特徵,呈現優雅、平衡的個性,如髮絲般的滑順柔美。

The english logotype is stuctured using an elegant ancient roman font, with the concept of the brand inspired by distinct layers of sedimentary rock. These rocks, shaped by the erosive forces of rivers and winds, possess a character of satbility, solidity, and balance. They have been sculoted into smooth and graceful layers, reminiscent of the texture of healthy hair stands. These elements are then extended to create an expansive brand personality.
The chinese lototype combines characters in heiti with the smooth transitions and delicate details of the strokes endpoints from english standard characters, presenting an elegant and balanced personality, akin to the smooth and graceful texture of hair strands.
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