project
案例分享
Client
韓啵韓式料理|韓系美食新潮玩味
Design Scope
品牌識別系統設計、品牌識別應用設計、門市形象設計
PROJECT OVERVIEW
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「你今天韓啵了嗎?」韓啵以韓文幸福행복(haengbok)音譯取名,主打來韓啵用餐補充一日的幸福能量!品牌以平價道地韓式美食為主、搭配簡約時尚吸睛裝潢風格、以及因應不同小資族用餐習慣調整的營業時間,晚間8點後推出隱藏小酒館,打造前所未有的新韓風聚餐勝地。
The brand focuses on affordable authentic Korean food, with simple, fashionable and eye-catching decoration styles, and business hours adjusted to suit different dining habits of the bourgeoisie. It launches a hidden bistro after 8 pm to create an unprecedented new Korean-style dining destination.
DESIGN CONCEPT
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品牌標誌以韓啵英文名稱的B跟O為靈感,設計成兩隻熱愛美食的活潑小怪獸,除了愛吃道地韓式美食,也樂於將美味的韓式料理跟大家分享。
The brand logo is inspired by the English letters "B" and "O" from Hanbo, designed as two lively little monsters who love food. In addition to enjoying authentic Korean cuisine, they are also eager to share the deliciousness of Korean dishes with everyone.