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Client
漉漉茶事ROOOGA TEA｜茶香長韻，善念共循
Design Scope
品牌定位、品牌設計、品牌策略、門市形象設計、官網形象、體驗設計、品牌命名、包裝設計、商業攝影
Project Overview
茶香牽縈，文化伴你相會，探索輕盈的心靈旅程
ROOOGA的命名靈感源自英文單字 " Loop "（循環），保留了 " 漉 " 的發音，象徵著茶的功能、永續的願景以及漉茶所要傳遞的善念，伴隨著茶的韻律而永不停息地流動。
每個徹夜製茶的夜晚，匯聚成一杯極致好茶。
漉漉茶事作為新世代的茶葉品牌，以『感受台灣土地的獨特之美』為主軸，秉持著愛護土地與對自然的堅持，嚴選優質茶菁，堅持以重萎凋、重發酵並且製作時間長的古法來製茶。透過歷時多年的調整與專業指導下，以科學焙茶方式，打造耐沖泡且低咖啡因、無負擔的茶品，使用100% 台灣茶葉，主打帶有清甜果香的台灣本土『新型烏龍茶』，傳遞感受台灣土地的獨特之美，開啟全新茶葉體驗之旅。
透過品味漉茶的舒暢身心，以及禮物的送遞，將感激與對台灣土地的回饋不斷傳遞。讓製茶者、收禮者和品茗者都能感受到撫慰，並喚起正向善意的循環。 期待更多人能一同踏上這趟散發茶香、珍惜心意的旅程，成為彼此想念時能相伴的長久品牌。
Design Concept
品牌設計方向以傳達「生生不息得茶香，牽縈著長情的珍伴」為核心信念，營造出詩意的氛圍。透過將英文字母 " ROOOGA " 轉化為草書風格，如同茶蒸氣般纏繞，連結著彼此的羈絆，與大地共同循環善意，最終匯聚成一杯歷久彌新的好茶。標誌設計以流暢的線條和優雅的曲線呈現，展現了茶葉的柔和性和豐富性。每個字母都彷彿散發出微妙的茶香，帶著悠遠而富有層次的喝茶回憶。希望能夠喚起人們對於品味茶香、珍視情感羈絆以及與自然共融的重要價值的認同。更象徵著美好茶品的追求和對於茶文化的熱愛，同時也象徵著人與茶之間永不斷絕的連結。
包裝設計延續ROOOGA TEA的環環相扣與1000日甕藏的視覺輪廓，透過三個 "OOO" 的構成，呈現連綿裊繞，歷久彌新的好茶匯聚成圓。環環相扣所環抱的是一份情誼、一份祝福或是一份思念，用一杯茶滋養著自我心靈，用兩杯茶暢談彼此情誼，用三杯茶探索人生真理，來拓展了茶品的想像空間和應用範圍，展現著我們對茶品的精湛掌控和對品茶者的無微不至關懷。生生不息的茶香連綿纏繞在茶盒包裝上，運用每支茶品的功用與意涵傳遞每款飲品獨特的視覺意象。
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Project Overview
The ever-lasting fragrance of tea, accompanied by culture, awaits your presence as you embark on a serene journey of the soul
The name ROOOGA is inspired by the English word "Loop," preserving the sound of "漉" and symbolizing the functionality of tea, the vision of sustainability, and the benevolent intention conveyed through tea straining. It flows continuously, resonating with the rhythm of tea.
Every night dedicated to crafting tea yields a cup of exceptional quality.
ROOOGA TEA is a new-generation tea brand centered around "Experiencing the Unique Beauty of Taiwan’s Land." With a commitment to nurturing the land and staying true to nature, the brand carefully selects premium tea leaves and adheres to traditional tea-making methods of heavy withering, intense fermentation, and extended production time. After years of refinement and expert guidance, ROOOGA TEA incorporates a scientific roasting process to craft teas that are long-lasting, low in caffeine, and easy on the body. Made from 100% Taiwanese tea leaves, the brand’s signature product is a new type of Oolong tea with a light, sweet fruit aroma, delivering the distinct beauty of Taiwan’s land and offering a refreshing new tea experience.
Through the enjoyment of ROOOGA TEA's soothing qualities and the act of gifting, gratitude and appreciation for Taiwan’s land are continuously shared. The tea makers, gift givers, and drinkers alike can all feel the comfort and be part of a positive cycle of goodwill. ROOOGA TEA hopes that more people will embark on this journey of tea fragrance and cherished sentiments, becoming a long-lasting companion in moments of remembrance.
May everyone immerse their heartfelt intentions in the tranquil spring water
Experience the soothing and rejuvenating effects of savoring ROOOGA TEA, and the act of gifting that perpetuates gratitude and contributes to the well-being of Taiwan's land. Let tea producers, gift recipients, and tea enthusiasts alike find solace and ignite a cycle of positive goodwill.
ROOOGA TEA takes the first step, eagerly anticipating the participation of more individuals on this journey, where the aroma of tea fills the air and cherished sentiments are treasured. Let us become a enduring brand that offers companionship in moments of longing.
Design Concept
The design of our brand logo embodies the belief in the everlasting fragrance of tea and the cherished companionship. It creates a poetic atmosphere. By transforming the English letters "ROOOGA" into a calligraphic style reminiscent of tea vapor, it intertwines like a gentle embrace, connecting our heartfelt bonds and embracing a harmonious cycle with the earth. Ultimately, it converges into a cup of tea that transcends time.Let the fragrance of tea accompany you on a light-hearted journey of the soul, where cultural encounters await. Discover the essence of ROOOGA TEA, where the spirit of tea flows endlessly.
Unfolding its timeless essence, the circle of exquisite teas rejuvenates and intertwines, embracing the bonds of friendship, blessings, and cherished memories. With a single cup, we nourish our souls; with two cups, we engage in heartfelt conversations; with three cups, we embark on a journey to explore the depths of life. The package design continues the interconnectedness of ROOOGA TEA and the visual contours of the 1000-day-aged collection. By incorporating the three "OOO" elements, it expands the realms of imagination and application for our tea offerings. It showcases our meticulous craftsmanship and unwavering care for tea enthusiasts. The ever-enduring aroma of tea gracefully envelops the packaging, conveying the unique visual imagery that encapsulates the essence and significance of each beverage.
茶香牽縈，文化伴你相會，探索輕盈的心靈旅程
ROOOGA的命名靈感源自英文單字 " Loop "（循環），保留了 " 漉 " 的發音，象徵著茶的功能、永續的願景以及漉茶所要傳遞的善念，伴隨著茶的韻律而永不停息地流動。
每個徹夜製茶的夜晚，匯聚成一杯極致好茶。
漉漉茶事作為新世代的茶葉品牌，以『感受台灣土地的獨特之美』為主軸，秉持著愛護土地與對自然的堅持，嚴選優質茶菁，堅持以重萎凋、重發酵並且製作時間長的古法來製茶。透過歷時多年的調整與專業指導下，以科學焙茶方式，打造耐沖泡且低咖啡因、無負擔的茶品，使用100% 台灣茶葉，主打帶有清甜果香的台灣本土『新型烏龍茶』，傳遞感受台灣土地的獨特之美，開啟全新茶葉體驗之旅。
透過品味漉茶的舒暢身心，以及禮物的送遞，將感激與對台灣土地的回饋不斷傳遞。讓製茶者、收禮者和品茗者都能感受到撫慰，並喚起正向善意的循環。 期待更多人能一同踏上這趟散發茶香、珍惜心意的旅程，成為彼此想念時能相伴的長久品牌。
Design Concept
品牌設計方向以傳達「生生不息得茶香，牽縈著長情的珍伴」為核心信念，營造出詩意的氛圍。透過將英文字母 " ROOOGA " 轉化為草書風格，如同茶蒸氣般纏繞，連結著彼此的羈絆，與大地共同循環善意，最終匯聚成一杯歷久彌新的好茶。標誌設計以流暢的線條和優雅的曲線呈現，展現了茶葉的柔和性和豐富性。每個字母都彷彿散發出微妙的茶香，帶著悠遠而富有層次的喝茶回憶。希望能夠喚起人們對於品味茶香、珍視情感羈絆以及與自然共融的重要價值的認同。更象徵著美好茶品的追求和對於茶文化的熱愛，同時也象徵著人與茶之間永不斷絕的連結。
包裝設計延續ROOOGA TEA的環環相扣與1000日甕藏的視覺輪廓，透過三個 "OOO" 的構成，呈現連綿裊繞，歷久彌新的好茶匯聚成圓。環環相扣所環抱的是一份情誼、一份祝福或是一份思念，用一杯茶滋養著自我心靈，用兩杯茶暢談彼此情誼，用三杯茶探索人生真理，來拓展了茶品的想像空間和應用範圍，展現著我們對茶品的精湛掌控和對品茶者的無微不至關懷。生生不息的茶香連綿纏繞在茶盒包裝上，運用每支茶品的功用與意涵傳遞每款飲品獨特的視覺意象。
-
Project Overview
The ever-lasting fragrance of tea, accompanied by culture, awaits your presence as you embark on a serene journey of the soul
The name ROOOGA is inspired by the English word "Loop," preserving the sound of "漉" and symbolizing the functionality of tea, the vision of sustainability, and the benevolent intention conveyed through tea straining. It flows continuously, resonating with the rhythm of tea.
Every night dedicated to crafting tea yields a cup of exceptional quality.
ROOOGA TEA is a new-generation tea brand centered around "Experiencing the Unique Beauty of Taiwan’s Land." With a commitment to nurturing the land and staying true to nature, the brand carefully selects premium tea leaves and adheres to traditional tea-making methods of heavy withering, intense fermentation, and extended production time. After years of refinement and expert guidance, ROOOGA TEA incorporates a scientific roasting process to craft teas that are long-lasting, low in caffeine, and easy on the body. Made from 100% Taiwanese tea leaves, the brand’s signature product is a new type of Oolong tea with a light, sweet fruit aroma, delivering the distinct beauty of Taiwan’s land and offering a refreshing new tea experience.
Through the enjoyment of ROOOGA TEA's soothing qualities and the act of gifting, gratitude and appreciation for Taiwan’s land are continuously shared. The tea makers, gift givers, and drinkers alike can all feel the comfort and be part of a positive cycle of goodwill. ROOOGA TEA hopes that more people will embark on this journey of tea fragrance and cherished sentiments, becoming a long-lasting companion in moments of remembrance.
May everyone immerse their heartfelt intentions in the tranquil spring water
Experience the soothing and rejuvenating effects of savoring ROOOGA TEA, and the act of gifting that perpetuates gratitude and contributes to the well-being of Taiwan's land. Let tea producers, gift recipients, and tea enthusiasts alike find solace and ignite a cycle of positive goodwill.
ROOOGA TEA takes the first step, eagerly anticipating the participation of more individuals on this journey, where the aroma of tea fills the air and cherished sentiments are treasured. Let us become a enduring brand that offers companionship in moments of longing.
Design Concept
The design of our brand logo embodies the belief in the everlasting fragrance of tea and the cherished companionship. It creates a poetic atmosphere. By transforming the English letters "ROOOGA" into a calligraphic style reminiscent of tea vapor, it intertwines like a gentle embrace, connecting our heartfelt bonds and embracing a harmonious cycle with the earth. Ultimately, it converges into a cup of tea that transcends time.Let the fragrance of tea accompany you on a light-hearted journey of the soul, where cultural encounters await. Discover the essence of ROOOGA TEA, where the spirit of tea flows endlessly.
Unfolding its timeless essence, the circle of exquisite teas rejuvenates and intertwines, embracing the bonds of friendship, blessings, and cherished memories. With a single cup, we nourish our souls; with two cups, we engage in heartfelt conversations; with three cups, we embark on a journey to explore the depths of life. The package design continues the interconnectedness of ROOOGA TEA and the visual contours of the 1000-day-aged collection. By incorporating the three "OOO" elements, it expands the realms of imagination and application for our tea offerings. It showcases our meticulous craftsmanship and unwavering care for tea enthusiasts. The ever-enduring aroma of tea gracefully envelops the packaging, conveying the unique visual imagery that encapsulates the essence and significance of each beverage.
