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project
案例分享
Client
優寵務 Yourpets｜毛小孩照護專家
Design Scope
品牌設計、官網形象、品牌策略
Project Overview
優寵務以『愛』為出發點，認為毛孩與人並無分別，同樣值得最溫柔最美好的寵愛，提供相對自然、無負擔的產品，讓毛孩既能吃得幸福健康，毛爸毛媽們也能安心。透過醫學相關背景為基礎，研發、生產與販售各式寵物生活相關用品，堅持以高品質創造毛孩的優質生活，追求飼料與餐點的多樣性與豐富度。
以「毛小孩照護專家」為概念進行品牌塑造，將「專業」、「珍視」、「信賴」作為主軸融入品牌形象，並在品牌識別中帶入家中萌寵頑皮可愛的意像，讓優寵務在寵物事務專家形象之外，體現陪伴飼主一起關懷毛孩的夥伴角色。
Design Concept
在品牌視覺上，使用沈穩可靠的色彩為基礎，加入活潑玩味的色調與識別元素，打造品牌具備信賴感的同時，帶出與寵物間珍貴的情誼和愉快的相處時光。
品牌標誌由英文標準字的方式呈現，以具有現代感的無襯線字型為架構，在字母E處以繞圈的筆畫呈現出動物的鼻子造型，除了呼應優寵務的品牌本質，也在標誌中注入一股俏皮活力。
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Project Overview
Driven by love, YOUR PETS believes that pets and humans are no different—they both deserve the same gentle care and affection. The brand offers natural, worry-free products to ensure that pets can enjoy a happy and healthy life while their owners can have peace of mind. With a foundation in medical expertise, YOUR PETS develops, manufactures, and sells a variety of pet-related products, dedicated to creating a high-quality life for pets by offering diverse and rich food options.
The brand is built around the concept of being a "Pet Care Expert," with the core values of professionalism, care, and trust. YOUR PETS’s brand identity incorporates playful and adorable imagery of pets at home, reinforcing the brand’s role not only as an expert but also as a companion who shares in the care and love for pets alongside their owners.
Design Concept
The brand's visual identity is based on a stable and reliable color palette, complemented by playful and lively tones. This balance creates a sense of trust while highlighting the precious bond and joyful moments shared with pets.
The logo is presented in modern sans-serif typography, with the letter “E” designed with a circular stroke resembling a pet’s nose. This playful element reflects the essence of YOUR PETS while injecting a sense of energy and fun into the brand’s identity.
優寵務以『愛』為出發點，認為毛孩與人並無分別，同樣值得最溫柔最美好的寵愛，提供相對自然、無負擔的產品，讓毛孩既能吃得幸福健康，毛爸毛媽們也能安心。透過醫學相關背景為基礎，研發、生產與販售各式寵物生活相關用品，堅持以高品質創造毛孩的優質生活，追求飼料與餐點的多樣性與豐富度。
以「毛小孩照護專家」為概念進行品牌塑造，將「專業」、「珍視」、「信賴」作為主軸融入品牌形象，並在品牌識別中帶入家中萌寵頑皮可愛的意像，讓優寵務在寵物事務專家形象之外，體現陪伴飼主一起關懷毛孩的夥伴角色。
Design Concept
在品牌視覺上，使用沈穩可靠的色彩為基礎，加入活潑玩味的色調與識別元素，打造品牌具備信賴感的同時，帶出與寵物間珍貴的情誼和愉快的相處時光。
品牌標誌由英文標準字的方式呈現，以具有現代感的無襯線字型為架構，在字母E處以繞圈的筆畫呈現出動物的鼻子造型，除了呼應優寵務的品牌本質，也在標誌中注入一股俏皮活力。
-
Project Overview
Driven by love, YOUR PETS believes that pets and humans are no different—they both deserve the same gentle care and affection. The brand offers natural, worry-free products to ensure that pets can enjoy a happy and healthy life while their owners can have peace of mind. With a foundation in medical expertise, YOUR PETS develops, manufactures, and sells a variety of pet-related products, dedicated to creating a high-quality life for pets by offering diverse and rich food options.
The brand is built around the concept of being a "Pet Care Expert," with the core values of professionalism, care, and trust. YOUR PETS’s brand identity incorporates playful and adorable imagery of pets at home, reinforcing the brand’s role not only as an expert but also as a companion who shares in the care and love for pets alongside their owners.
Design Concept
The brand's visual identity is based on a stable and reliable color palette, complemented by playful and lively tones. This balance creates a sense of trust while highlighting the precious bond and joyful moments shared with pets.
The logo is presented in modern sans-serif typography, with the letter “E” designed with a circular stroke resembling a pet’s nose. This playful element reflects the essence of YOUR PETS while injecting a sense of energy and fun into the brand’s identity.
